According to these firms, while portions of Ameriprise’s business mix is quite similar to many life insurers, a distinguishing strategic asset is its retail brokerage financial planner sales force that is the primary distribution channel for its products. Additionally, these firms view Ameriprise as one of the few companies that is capable of boosting shareholder value through higher dividend and share repurchase. Also, as the company is shifting its business mix toward less capital-intensive activities, it will be able to free up capital. Given the company’s strong balance sheet and capital position, these firms are optimistic that the market will focus more on the earnings potential of the company.