According to these firms, Franklin Resources is well poised for the continued investor preference for fixed income as well as the eventual return of flows to equity products. These firms believe that although flows remained strong but continue to moderate, driven by global bonds and volatile equity markets. However, an economic environment, which is more favorable to equities, will present a challenge for maintaining the current growth rates. They view Franklin is attractively positioned to benefit from a continued recovery in the market with a strong management team and a solid long-term track record of superior investment performance.